YG's girl group BLACKPINK’s “As If It’s Your Last” music video surpassed 40 million views on YouTube in just nine days, the shortest time among K-pop groups.
The “As If It’s Your Last” music video was released on June 22, and as of 6 AM on July 2, the music video recorded 40,000,814 views.
The music video posted 10 million views in just 17 hours after its release, 20 million in 47 hours, 30 million in 107 hours, and 40 million in 228 hours. This is the shortest time for a K-pop group to surpass the 40 million view mark.
Upon its comeback in June 22, BLACKPINK swept all the realtime, daily, and weekly charts. It became the first K-pop girl group to take the No.1 spot on the iTunes charts of 18 countries. Following their “BOOMBAYAH” and “PLAYING WITH FIRE”, “As If It’s Your Last” became No.1 on Billboard’s World Digital Song Sales chart. This is the first and the most No.1s among K-pop girl groups. What’s more surprising is that BLACKPINK is only a rookie that debuted less than a year ago.
BLACKPINK is currently focusing on going on music shows, variety shows, and radio programs to promote their new album.