BLACKPINK’s ‘DDU-DU DDU-DU’, The Most Watched K-Pop MV in the World

YG's girl group BLACKPINK’s ‘DDU-DU DDU-DU’ became the most watched K-Pop MV in the world.
Today (19th), YouTube announced the ‘Most Watched K-Pop MV Worldwide’ TOP 10, while BLACKPINK was placed at no. 1.

According to YouTube, 94% of the total views for BLACKPINK’s ‘DDU-DU DDU-DU’ were accumulated in areas overseas, proving the group’s status as a global star.

YouTube has previously selected BLACKPINK as one of the global artists that lead the trend of the year through ‘YouTube Rewind 2018’.

BLACKPINK was listed on the ‘Artists of the Year’ list along with global superstars including Ariana Grande, Bruno Mars, and Kendrick Lamar. They were the only K-Pop group to be on the list, proving themselves as the ‘unrivaled’ representative girl group of K-Pop.

BLACKPINK has been achieving noticeable results on YouTube among all groups of K-Pop.

The MV for ‘DDU-DU DDU-DU’ released on June surpassed 500 million views in 162 days, which was 7 months faster than the previous record, shortening the time it took by one half.

With the record, BLACKPINK became the group to hold the fastest MV in K-Pop group history to surpass 500 million views.

BLACKPINK also proved their strong influence by surpassing 100 million views on all 7 MV released on YouTube ever since debut, including ‘BOOMBAYAH’, ‘WHISTLE’, ‘PLAYING WITH FIRE’, ‘AS IF IT’S YOUR LAST’, ‘STAY’, ‘DDU-DU DDU-DU’, and JENNIE’s ‘SOLO’.

Furthermore, the choreography video for ‘BOOMBAYAH’ surpassed 100 million views as the videos for ‘DDU-DU DDU-DU’ and ‘AS IF IT’S YOUR LAST’ did, becoming the first K-Pop group to hold 3 choreography videos with over 100 million views.

BLACKPINK is also the K-Pop group with the ‘most number of subscriber’ on YouTube, with approximately 16 million subscribers. They proved their unrivaled presence by receiving the ‘Diamond Creator Award’ from YouTube for the first time as a girl group on August, in just 2 years since they made debut.

The related officials in the US recognized BLACKPINK’s global presence through YouTube.



BLACKPINK partnered with Interscope Records, which is the representative music of Universal Music Group (UMG), notifying the group’s official debut in the US market.

The people are paying keen attention on how high BLACKPINK will rise after making an official challenge towards the global music scene.

‘BLACKPINK’, the representative girl group of K-Pop, will start their first-ever world tour next year on January to perform in various cities of the world as a global girl group.

Source: YG's Official Website